SFMC SCHedule

REGISTRATION & NETWORKING BREAKFAST

9:30am - 11:00am PT Artist & Industry check-in and network. Food vendors will be on-site.



OPENING REMARKS

11:00am PT  


Keegan Pitz, Founder | Editor-in-Chief of Rockstardreams.com

MANAGING ARTISTS AND EXPECTATIONS

11:05 am - 11:45pm PT  


Keegan Pitz, Founder | Editor-in-Chief of Rockstardreams.com

MUSIC STREAMING IS THE NEW GOLD RUSH

11:50am - 12:30pm PT 


Music streaming services like Spotify, Pandora and Apple Music have completely disrupted the industry and for the better. Learn how and why. 


Panelists to be announced on site.

TOUR LIFE: Talent Buying, Managing Bookings & Promoting Shows

12:35pm - 1:15pm PT


Talent buyers, booking agents, event coordinators and booking management companies discuss best practices booking  and promoting shows.


Jacqueline Gomba - Admin. Event Coordinator for Live Nation. Former Credentialing Specialist for Another Planet Entertainment and Artist Relations / Digital Marketing Manager for Temple Night Club.


Jonathan Leone - President of Thrillcall, a live music discovery service with the most accurate concert listings and ticket information. Track bands or connect your social media and music streaming services to receive concert alerts from your favorite artists so you never miss a show.


Jeremie Habib - Co-Founder | CEO of Gigwell Jeremie Habib is the Co-Founder | CEO of Gigwell, which is a cloud-based live entertainment booking management software company based in San Francisco, CA and used by talent buyers and booking agencies throughout the world including Diplomats of Sound, Cadenza Artists and Cinder Entertainment. He is also a local DJ and an investor in music venues  Audio SF and Bergerac

LUNCH BREAK

1:15pm - 2:00pm PT 


Food vendors will be on-site. Beer, wine & live performances TBA

ARTIST ENDORSMENTS

2:00PM - 2:30PM 


Endorsement specialists discuss how they connect with artists and secure gear and brand endorsements. 


Randy Fuchs - Founder | CEO | Endorsement Specialist at Artist Relations who represents artists and brands like Avenged Sevenfold, Beyonce', Pharrell, Lewitt Audio and Big Joe Stomp Box Company.


Mike Ciprari - Co-Founder | CEO of SJC Custom Drums which started as a hobby by the Ciprari brothers out of their Grandmother's basement in the year 2000. What they started has become a shared passion for musicians across the world including Josh Dunn of 21 Pilots, Joey Jordinson of Slipknot and Tre Cool of Green Day. 

CREATIVE CONTENT, MARKETING & PR

2:35pm -3:05pm PT 


Branding, marketing and PR discussion centered around ideas and trends in producing great content , building great relationships with artists, managers, publicists, labels and fans and how to promote your music and brand effectively in an evolving digital, mobile and social media driven landscape. 


Keegan Pitz - Founder | CEO | Editor-in-Chief of Rockstardreams.com a digital magazine based in San Francisco, CA. B.A. Journalism & Mass Communications from Arizona State University. Media production, brand development, music journalism, marketing, PR, SEO, photography / videography.


Fred Croshal - Founder | CEO of Croshal Entertainment Group who currently consults on label services for Herb Alpert and Jackson Browne and has also worked with artists like New Found Glory, Michael Jackson, Alanis Morisette, Pearl Jam, Bruce Springstein, LMFAO, Madonna and was recently featured on the 2017 Billboard Indie Power Players. CEG is an LA-based entertainment management and marketing company, that provides an infrastructure like major record labels offer to artists, managers, record labels, and corporate brands. 


Evangeline Elder - Co-Founder WIM Bay Area. THE WOMEN IN MUSIC FESTIVAL IS A WEEKEND-LONG CONFERENCE AND FESTIVAL IN OAKLAND, CA DEDICATED TO WOMEN BREAKING GROUND IN MUSIC AND MEDIA. MADE UP OF PANELS, WORKSHOPS, LIVE SHOWCASES, AND MARKETS, WE BRING TOGETHER WOMEN FROM ALL AREAS OF THE MUSIC INDUSTRY AND ALL WALKS OF LIFE. 

LICENSE YOUR MUSIC TO TV, FILM, VIDEO GAMES & MORE

3:10pm - 3:40pm PT


Music licensing A&R and publishers discuss synch licensing, contracts and opportunities.


Brooke Wentz -  Music Supervisor and Rights Executive who created The Rights Workshop after running ESPN’s music department. Prior she was a rights consultant to TechTV, Arista Records manager of A&R Administration and a former radio host. She produced numerous critically acclaimed recordings and won a Billboard Award.


Jeff Straw - Co-Founder of Brandathon Weekends, a boutique marketing and content creation and licensing firm in San Francisco and Santa Monica, CA. Former, Director of Product Development for INgrooves Fontana, a indie digital music distributor and synch licensing firm providing major label type services to over 4,000 labels including Universal Music Group.
Former Director of Marketing at Pyramind, a San Francisco production company and music production school. 

Beat Making 101: MUSIC PRODUCTION & ENGINEERING

3:45pm - 4:25pm PT


Grammy nominated producers and engineers share their tips and best practices on beat making, live recording, mixing and mastering.


Ron Reeser - Music Producer, Recording Artist, Remix Artist for Ultra | Sony Music and Columbia Records. He is also  a Partner and the A&R Chief Executive Officer at Jetset Music Group, responsible for talent scouting and overseeing the artistic development of recording artists. Digital music negotiations, Manage Music Licensing and label strategies. Reeser has charted with remixes of Deadmau5’s “Raise Your Weapon” & Jes’s “Awaken” holding regular rotation and the #1 Spot on BPM America’s Leading Dance Station in July and August 2011. He's collaborated with Luciana “Primitive” on Vicious Records (Australia), a remix for Krewella's single "Enjoy The Ride" off there album "Get Wet" on Columbia Records and Chromeo “Stay Alive” on Atlantic Records. 


Greg Gordon - is a San Francisco native with over thirty years combined experience as an executive producer, creative director, music producer, publisher, music supervisor, educator and entrepreneur.

His passions and expertise lie at the convergence of music and sound production, interactive entertainment, and higher education. Clients include major game developers and publishers like Microsoft Studios, Insomniac Games, Ubisoft, Disney, Sony, Sega, Blizzard Entertainment and Zynga with whom Greg has worked on award winning titles including: Halo Anniversary, Sunset Overdrive, World Of Warcraft, Kinect Disneyland Adventures, Tron Run/r, and God Of War. 

Greg has also worked with many recording artists including The Bronx, K Theory, Merl Saunders and Jerry Garcia, Joan Baez and Rocker T, and Rob Garza Of Thievery Corporation as well as high-profile technology brands including Samsung, Nvidia, GoPro, and Apple. 

EVOLVING A&R IN THE DIGITAL WORLD

4:30pm - 5:30pm PT


Major and independent record label A&R and executives discuss changing trends in finding, signing and promoting talent and songs.


James Mormile - Former A&R at Interscope Records who was responsible for signing multi-platinum recording artists One Republic. He A&R'd and helped push their single "Apologize" featuring Timbaland  to Number #1 on the Billboard Hot 100 charts in 2007. The song is also one of the best selling singles of all time. Mormile is well versed in artist and talent management and is also an investor and the Director of Talent Relations for the Pro Fight League.


Ron Reeser - Music Producer, Recording Artist, Remix Artist for Ultra | Sony Music and Columbia Records. He is also  a Partner and the A&R Chief Executive Officer at Jetset Music Group, responsible for talent scouting and overseeing the artistic development of recording artists. Digital music negotiations, Manage Music Licensing and label strategies. Reeser has charted with remixes of Deadmau5’s “Raise Your Weapon” & Jes’s “Awaken” holding regular rotation and the #1 Spot on BPM America’s Leading Dance Station in July and August 2011. He's collaborated with Luciana “Primitive” on Vicious Records (Australia), a remix for Krewella's single "Enjoy The Ride" off their album "Get Wet" on Columbia Records and Chromeo “Stay Alive” on Atlantic Records. 

ARTIST Chair side chat

5:35pm - 6pm PT 


Artist/band to be announced.

ARTIST SHOWCASE

7pm - 11pm PT 


Live performances from emerging artists in indie rock, EDM, hip-hop, electronic and pop. 


gP.  - Indie/Trip Rock 

Le VICE - Alternative Hip-Hop/Pop

King Klio - Pop/R&B 

Kiari The Stone - Hip-Hop/New Wave Rap

ED.1T - Electronic/Pop/Rock/Hip-Hop

Unlikely Heroes - Hip-Hop/Soul